A force
for
change

Bia Sports brings together a diverse portfolio of sporting entities, supercharging them and their fan communities.

A Force For Change in sport.

Bia Sports was founded to supercharge sports and their fan communities.

Bia Sports focuses on investment opportunities in emerging and established sports. Targeting opportunities where it creates exponential growth through leveraging its purpose-built platform to drive accelerated business outcomes, synergy realisation and the development of new and exciting fan experiences.

Established by successful investors and entrepreneurs Kyril Louis-Dreyfus and Juan Sartori, with an industry-leading management team, Bia Sports is primed to deliver the next generation of sporting experiences.

Our Portfolio

Sunderland AFC

Sunderland Association Football Club is a professional football club based in the city of Sunderland, Tyne and Wear, England.

World Supercross Championship

The FIM Supercross World Championship is the premier championship for international stadium supercross racing.

Together we are on a mission to be the world's expert on modern fan dynamics and how to build successful sports entities around them.